In 2021 Lemon & Paeroa launched a marketing campaign named "Area Manu". It started with a male in Place, dressed in a space fit, who jumps from a System to no cost slide to the bottom, and finally landing in the pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa started out Manu Used Sciences Aotearoa (MASA) which experienced a lo